The practice of giving corporate gifts is of super importance to company’s in recent times. This applies to both mega companies such as MNCs and small companies that are still starting out such as SMEs. The one thing they have in common is that gifting helps companies achieve certain goals. For one, it helps companies establish relationships between their clients and them. These corporate gifts can be given to clients, employees and not to mention prospective clients.
The reason many companies choose to offer gifts to customers is to show the appreciation they have for their long time support. It is a way of saying thank you for all the time that you have choose out company and patronage of it’s product or services. It is a elegant way of thanking customer’s and a form of marketing as well if you think about it. It is certainly a better way than to hand out cash or vouchers to your loyal customers.
So Why Should I do it?
As listed above on the reasons why you should be psyched about corporate gifts, here are some benefits as how corporate gifts will benefit your company in the long run.
Research has shown that companies who have used any sort of gift programme in the past and the ones who end up being more successful in their field. Gifting is not only a form of marketing, it allows maximum exposure for your brand and will help you increase sales. Most of the top companies are successful today because they put effort into maintaining their superstar brands. Customers know and trust their brands when they are making a purchase. Whenever someone needs a phone, they will inevitable think about Apple or Samsung.
These companies spend millions into building up their brand. That’s because consumers and customers alike see them everywhere.
How Do I plan a Gift Programme?
Planning a gift programme is easier than it sounds. Although it might seem tough at the start, all you need a is little creativity to make your campaign a huge success.
There are literally thousands of gift ideas which you can choose when you are choosing corporate gifts. There are electronics, bags, pens, just to name a few. The key to choosing the gifts is to pick something which can be uniquely represent your company. The gift that you choose has to represent your product or service that your company is selling. The more unique it is, the better.
What is a Bad Example?
Before we start off with a good example, let’s start off with a bad one first shall we? Corporate gift pens. Most company’s only do this. For every single event they print thousands of pens with their logo. What would you do if you received a cheap plastic pen the other 10 companies have just given you. You would have just thrown it out.
This is an example of a gift which is not unique, and people just wouldn’t appreciate them! It’s the same thing over and over again.
To Shock and Awe.
The key thing is corporate gifts can be summed up in 3 words. ‘Shock and Awe’. Your gift should not be something expected, it should be unexpected and your recipients. It should be something that people would want to keep and cherish. This means that no other company must be doing it! How do you accomplish that? You do it by customisation of your gift.
And by customisation, we don’t mean simply printing your logo. We mean that you literally sit down and think about what gift should be manufactured to fit your company and not the other way round. Not many companies offer customisation of corporate gifts, but some do. So hang on to these companies when you have the chance!